NineStar serves Greenfield customers, so if the city is successful in attracting new residents, the nonprofit utility company will be successful as well, he said. Greenfield’s population continues to rise but is somewhat stagnant when compared with other Hancock County communities experiencing unprecedented growth.įor the past year, community stakeholders have met to talk about a marketing effort and search for an agency to take on the work, city councilman Dan Riley told the board of public works and safety.Īll the groups involved will benefit if the city grows, said NineStar director of marketing David Spencer. As new industry settles in, creating new jobs, city officials want those employees to call Greenfield home. Some 6,700 millennials - generally considered people between the ages of 18 and 34 - lived in Greenfield in 2016, accounting for about 30 percent of the total population, Census data show.Ĭity stakeholders want to see that number grow as the city’s population rises. The Greenfield City Council has given preliminary approval for the expense. The groups will invest more than $100,000 - with $80,000 being funded by the city - to work with Matchbook Creative of Indianapolis to create a plan for marketing and branding the city and all it offers.įunding for the project comes from the city’s economic development income tax, which can be used to fund a variety of city expenses. The city of Greenfield, Greenfield-Central School Corp., Hancock Regional Hospital and NineStar Connect have teamed up to hire a firm to oversee a marketing effort stakeholders hope attracts more people - particularly millennials - to move to the city. Ask what is the true value that this program can bring you.GREENFIELD - Four community organizations have partnered to launch a $100,000 marketing campaign to attract young people to Greenfield. Once you have committed, look beyond the degree, coursework, and assignments. Her advice to others considering this path? “This program is a life-changing experience. Gormal is also an advisory board member for the program. “We know first-hand the caliber of individuals and talent that is nurtured and developed in this program,” she says. Gormal maintains relationships with faculty and staff, who continue to be mentors and networking partners, and hires interns from the MAS program. We did not think like developers or programmers, but he, along with others, encouraged us to apply our creativity to these new mediums,” Gormal says. Joe Defazio, associate professor of media arts and science and co-director of the MAS graduate program, encouraged and believed in Gormal and Gray. They found the MAS master’s program instrumental in developing a deeper understanding of digital media and how to apply those practices in the marketing and advertising world. Gormal has high praise for the program that prepared her and Gray to be entrepreneurs, and says that it taught them to always think differently and strategically. They have outgrown their space twice and moved to a state-of-the-art, three-story building in July, 2016. Matchbook has expanded from 3 to 17 full-time employees over the decade and has increased its revenue about 25 percent per year. Freelance work was followed by committed work and then a business model. According to Gormal, that was not only the start of their partnership, but also their first paid job, which they were awarded by the client participating in the class project. Gormal and Gray met during a class where, by process of elimination, they wound up together on a group project. Ten years later, we are still finding our purpose, helping companies meet their objectives, tell their stories, and connect and engage with new targeted markets,” says Gormal, now president and CMO of Matchbook. “We wanted to do work that made a difference for people, industries, and companies. Accelerated Bachelor’s and Master’s Degrees.
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